ITV1 is the on-screen brand name used by the ITV network in the United Kingdom for its main channel. Prior to 2001, each regional franchise in the network broadcast under its own identity, with some of the best known including Thames Television, London Weekend Television, Central Independent Television, Granada Television, Associated-Rediffusion and Yorkshire Television. During the 1990s the franchise holders began merging, creating a single entity across England and Wales, ITV plc, in 2004.
The channel was home to some of the biggest comedies in Britain from the 1960s to early 1990s, and had particular success with broad appeal, working class comedies. Hits included Rising Damp, On The Buses, George & Mildred and The New Statesman.