The Persuasionists. Image shows from L to R: Billy Hitchens (Iain Lee), Emma (Daisy Haggard), Clive Johnson (Jarred Christmas), Greg Bannister (Adam Buxton), Keaton (Simon Farnaby). Copyright: Bwark Productions.

The Persuasionists

BBC Two and BBC Three sitcom set in an advertising agency. 7 episodes (pilot + 1 series), 2007 - 2010. Stars Adam Buxton, Simon Farnaby, Iain Lee, Jarred Christmas and Daisy Haggard.

Series 1, Episode 4 - Diet Stuff

The team finds that retaining a client is never easy. With Billy experiencing writers' block and Greg unashamedly hitting on the beautiful Tamsin, the outcome doesn't look promising.

Further details

The Persuasionists. Image shows from L to R: Keaton (Simon Farnaby), Greg Bannister (Adam Buxton), Billy Hitchens (Iain Lee), Emma (Daisy Haggard), Clive Johnson (Jarred Christmas). Copyright: Bwark Productions.

Billy is experiencing writers' block and Greg is unashamedly hitting on the beautiful Tamsin. Meanwhile Keaton stalks the office stealing happiness and placing it in his big bag, and Emma feeds off the new drink "diet stuff" in a bid to keep herself slim.

Matters become worse as Keaton decreases Emma's desk size by 30 per cent forcing her to lose 30 per cent of her weight to remain in proportion to her desk. Billy's writer's block is eventually unblocked, Emma embarks on a passionate weight-related rant and Keaton is taught an important lesson.


This episode was originally scheduled to be broadcast on the 3rd February 2010 at 10pm. However, it was moved to a 'graveyard' slot on Thursday at the last minute by the schedulers, presumably to stop the channel suffering another prime-time ratings blow. News story

Broadcast details

Thursday 4th February 2010
30 minutes

Cast & crew

Regular cast
Adam Buxton Greg Bannister
Simon Farnaby Keaton
Iain Lee Billy Hitchens
Jarred Christmas Clive Johnson
Daisy Haggard Emma
Guest cast
Gemma Whelan Josephine
Natalie Gumede Susie
Shelley Conn Tamsin
Tom Bennett Waiter
Writing team
Jonathan Thake Writer
Andrew Collins Script Editor
Production team
Tristram Shapeero Director
Jon Rolph Producer
Simon Wilson Executive Producer
Iain Morris Executive Producer
Damon Beesley Executive Producer

Supporters and subscribers get more

Additional content and tools are available across the site for Supporters and BCG Pro subscribers. On this page you can:

  • Broadcast details of another repeat
  • This episode's inital overnight ratings
  • BCG Pro business users can see additional crew credits  
    If you join BCG Pro business, you can see editor & production designer credits for this episode.

Donate (for fans) BCG Pro

Already a donor or Pro user?