The Persuasionists. Image shows from L to R: Billy Hitchens (Iain Lee), Emma (Daisy Haggard), Clive Johnson (Jarred Christmas), Greg Bannister (Adam Buxton), Keaton (Simon Farnaby). Copyright: Bwark Productions
The Persuasionists

The Persuasionists

  • TV sitcom
  • BBC Two / BBC Three
  • 2007 - 2010
  • 7 episodes (1 series)

Sitcom about the flaky, shaky, fakey 'creatives' who work in the advertising industry, trying to persuade you to buy things you don't want. Stars Adam Buxton, Simon Farnaby, Iain Lee, Jarred Christmas and Daisy Haggard

Episode menu

Series 1, Episode 4 - Diet Stuff

The team finds that retaining a client is never easy. With Billy experiencing writers' block and Greg unashamedly hitting on the beautiful Tamsin, the outcome doesn't look promising.

Further details

The Persuasionists. Image shows from L to R: Keaton (Simon Farnaby), Greg Bannister (Adam Buxton), Billy Hitchens (Iain Lee), Emma (Daisy Haggard), Clive Johnson (Jarred Christmas). Copyright: Bwark Productions

Billy is experiencing writers' block and Greg is unashamedly hitting on the beautiful Tamsin. Meanwhile Keaton stalks the office stealing happiness and placing it in his big bag, and Emma feeds off the new drink "diet stuff" in a bid to keep herself slim.

Matters become worse as Keaton decreases Emma's desk size by 30 per cent forcing her to lose 30 per cent of her weight to remain in proportion to her desk. Billy's writer's block is eventually unblocked, Emma embarks on a passionate weight-related rant and Keaton is taught an important lesson.


This episode was originally scheduled to be broadcast on the 3rd February 2010 at 10pm. However, it was moved to a 'graveyard' slot on Thursday at the last minute by the schedulers, presumably to stop the channel suffering another prime-time ratings blow. News story

Broadcast details

Thursday 4th February 2010
30 minutes


Show past repeats

Date Time Channel
Monday 8th February 2010 12:00am BBC2

Cast & crew

Adam Buxton Greg Bannister
Simon Farnaby Keaton
Iain Lee Billy Hitchens
Jarred Christmas Clive Johnson
Daisy Haggard Emma
Guest cast
Gemma Whelan Josephine
Natalie Gumede Susie
Shelley Conn Tamsin
Tom Bennett Waiter
Writing team
Jonathan Thake Writer
Andrew Collins Script Editor
Production team
Tristram Shapeero Director
Jon Rolph Producer
Simon Wilson Executive Producer
Iain Morris Executive Producer
Damon Beesley Executive Producer
Nigel Williams Editor
Sara Parry Jones Editor
James Dillon Production Designer

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