The Persuasionists. Image shows from L to R: Billy Hitchens (Iain Lee), Emma (Daisy Haggard), Clive Johnson (Jarred Christmas), Greg Bannister (Adam Buxton), Keaton (Simon Farnaby). Copyright: Bwark Productions.

The Persuasionists

BBC Two and BBC Three sitcom set in an advertising agency. 7 episodes (pilot + 1 series), 2007 - 2010. Stars Adam Buxton, Simon Farnaby, Iain Lee, Jarred Christmas and Daisy Haggard.

Series 1, Episode 5 - Being Creative

Following an unsuccessful focus group the team are called into boss Clive's office for a grilling. Clive gives the team 24 hours to prove their creativity.

Further details

The Persuasionists. Image shows from L to R: Greg Bannister (Adam Buxton), Clive Johnson (Jarred Christmas), Billy Hitchens (Iain Lee). Copyright: Bwark Productions.

Following an unsuccessful focus group regarding one of his ideas, Billy is called into boss Clive's office with the rest of the team for a grilling.

The outcome of the focus group has resulted in the agency dropping six places in the creativity league table. Clive is furious and gives the team 24 hours to prove their creativity and resolve the matter, otherwise they will be banished to the basement to work on leaflets.

Terrified at the thought of the basement, the team goes all-out to come up with creative ideas. Keaton declares himself the new Banksy and places graffiti on everything in sight, while Emma acquires her own stalker Peter, who she decides to put forward as the "office shout-at man".

In fact, everyone except Greg manages to impress Clive, but just as he's about to face a life of working on leaflets, the team rallies round to help him out.

Broadcast details

Thursday 11th February 2010
30 minutes

Cast & crew

Regular cast
Adam Buxton Greg Bannister
Simon Farnaby Keaton
Iain Lee Billy Hitchens
Jarred Christmas Clive Johnson
Daisy Haggard Emma
Guest cast
Robert Wilfort (as Robert Wilford) Peter
Writing team
Jonathan Thake Writer
Andrew Collins Script Editor
Production team
Tristram Shapeero Director
Jon Rolph Producer
Simon Wilson Executive Producer
Iain Morris Executive Producer
Damon Beesley Executive Producer


How To Be Creative

HHH&H has slipped down the ad agency creativity rankings, so Clive threatens to demote anyone who can't prove they're creative.

Featuring: Adam Buxton (Greg Bannister), Iain Lee (Billy Hitchens).


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