The Persuasionists. Image shows from L to R: Billy Hitchens (Iain Lee), Emma (Daisy Haggard), Clive Johnson (Jarred Christmas), Greg Bannister (Adam Buxton), Keaton (Simon Farnaby). Copyright: Bwark Productions.

The Persuasionists

BBC Two and BBC Three sitcom set in an advertising agency. 7 episodes (pilot + 1 series), 2007 - 2010. Stars Adam Buxton, Simon Farnaby, Iain Lee, Jarred Christmas and Daisy Haggard.

Series 1, Episode 5 - Being Creative

Following an unsuccessful focus group the team are called into boss Clive's office for a grilling. Clive gives the team 24 hours to prove their creativity.

Further details

The Persuasionists. Image shows from L to R: Greg Bannister (Adam Buxton), Clive Johnson (Jarred Christmas), Billy Hitchens (Iain Lee). Copyright: Bwark Productions.

Following an unsuccessful focus group regarding one of his ideas, Billy is called into boss Clive's office with the rest of the team for a grilling.

The outcome of the focus group has resulted in the agency dropping six places in the creativity league table. Clive is furious and gives the team 24 hours to prove their creativity and resolve the matter, otherwise they will be banished to the basement to work on leaflets.

Terrified at the thought of the basement, the team goes all-out to come up with creative ideas. Keaton declares himself the new Banksy and places graffiti on everything in sight, while Emma acquires her own stalker Peter, who she decides to put forward as the "office shout-at man".

In fact, everyone except Greg manages to impress Clive, but just as he's about to face a life of working on leaflets, the team rallies round to help him out.

Broadcast details

Thursday 11th February 2010
30 minutes


    Cast & crew

    Regular cast
    Adam Buxton Greg Bannister
    Simon Farnaby Keaton
    Iain Lee Billy Hitchens
    Jarred Christmas Clive Johnson
    Daisy Haggard Emma
    Guest cast
    Robert Wilfort (as Robert Wilford) Peter
    Writing team
    Jonathan Thake Writer
    Andrew Collins Script Editor
    Production team
    Tristram Shapeero Director
    Jon Rolph Producer
    Simon Wilson Executive Producer
    Iain Morris Executive Producer
    Damon Beesley Executive Producer
    Nigel Williams Editor
    James Dillon Production Designer


    How To Be Creative

    HHH&H has slipped down the ad agency creativity rankings, so Clive threatens to demote anyone who can't prove they're creative.

    Featuring: Adam Buxton (Greg Bannister), Iain Lee (Billy Hitchens).


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