The Persuasionists. Image shows from L to R: Billy Hitchens (Iain Lee), Emma (Daisy Haggard), Clive Johnson (Jarred Christmas), Greg Bannister (Adam Buxton), Keaton (Simon Farnaby). Copyright: Bwark Productions.

The Persuasionists

BBC Two and BBC Three sitcom set in an advertising agency. 7 episodes (pilot + 1 series), 2007 - 2010. Stars Adam Buxton, Simon Farnaby, Iain Lee, Jarred Christmas and Daisy Haggard.

Series 1, Episode 2 - The Handsomeness

After misreading a book about beauty, Clive creates a new 'Handsomeness' initiative, and puts Emma in charge. Meanwhile, Billy and Keaton are arguing over who is the least sensible and practical, and Greg is dating a top model.

Further details

The Persuasionists. Keaton (Simon Farnaby). Copyright: Bwark Productions.

Emma embarks on her task of ensuring that all ugly employees are placed out of sight in the boiler room, while the beautiful are available to receive clients in the "corridor of beauty".

On the shoot for the Night Gak cream, Greg and Billy find that the photographer they hired on the premise of being gay is, in fact, straight - and the result is horrendous images which have none of the class and brilliance they expected.

Greg finds that his ordinary features attract model girlfriend Victoria who is looking for a man who will refrain from stealing any of her limelight - a girlfriend soon snatched from underneath his nose by boss Clive.

Power-hungry Emma, meanwhile, eventually goes overboard with her plans for the staff.

Broadcast details

Wednesday 20th January 2010
30 minutes

Cast & crew

Regular cast
Adam Buxton Greg Bannister
Simon Farnaby Keaton
Iain Lee Billy Hitchens
Jarred Christmas Clive Johnson
Daisy Haggard Emma
Guest cast
Kelly Adams Victoria Smeet
Alex Beckett Owen (Boring Printing Man)
Andrew Brooke Photographer
Stefano Braschi Agency Worker
Roxanne McKee Agency Worker
David Schaal Maintenance Man
Writing team
Jonathan Thake Writer
Andrew Collins Script Editor
Production team
Tristram Shapeero Director
Jon Rolph Producer
Simon Wilson Executive Producer
Iain Morris Executive Producer
Damon Beesley Executive Producer



Greg has fallen in love with pop starlet Victoria Smeet, the face of the agency's latest big campaign.

Featuring: Jarred Christmas (Clive Johnson), Kelly Adams (Victoria Smeet).


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