The Persuasionists. Image shows from L to R: Billy Hitchens (Iain Lee), Emma (Daisy Haggard), Clive Johnson (Jarred Christmas), Greg Bannister (Adam Buxton), Keaton (Simon Farnaby). Copyright: Bwark Productions.

The Persuasionists

BBC Two and BBC Three sitcom set in an advertising agency. 7 episodes (pilot + 1 series), 2007 - 2010. Stars Adam Buxton, Simon Farnaby, Iain Lee, Jarred Christmas and Daisy Haggard.

Series 1, Episode 2 - The Handsomeness

After misreading a book about beauty, Clive creates a new 'Handsomeness' initiative, and puts Emma in charge. Meanwhile, Billy and Keaton are arguing over who is the least sensible and practical, and Greg is dating a top model.

Further details

The Persuasionists. Keaton (Simon Farnaby). Copyright: Bwark Productions.

Emma embarks on her task of ensuring that all ugly employees are placed out of sight in the boiler room, while the beautiful are available to receive clients in the "corridor of beauty".

On the shoot for the Night Gak cream, Greg and Billy find that the photographer they hired on the premise of being gay is, in fact, straight - and the result is horrendous images which have none of the class and brilliance they expected.

Greg finds that his ordinary features attract model girlfriend Victoria who is looking for a man who will refrain from stealing any of her limelight - a girlfriend soon snatched from underneath his nose by boss Clive.

Power-hungry Emma, meanwhile, eventually goes overboard with her plans for the staff.

Broadcast details

Wednesday 20th January 2010
30 minutes


    Cast & crew

    Regular cast
    Adam Buxton Greg Bannister
    Simon Farnaby Keaton
    Iain Lee Billy Hitchens
    Jarred Christmas Clive Johnson
    Daisy Haggard Emma
    Guest cast
    Kelly Adams Victoria Smeet
    Alex Beckett Owen (Boring Printing Man)
    Andrew Brooke Photographer
    Stefano Braschi Agency Worker
    Roxanne McKee Agency Worker
    David Schaal Maintenance Man
    Writing team
    Jonathan Thake Writer
    Andrew Collins Script Editor
    Production team
    Tristram Shapeero Director
    Jon Rolph Producer
    Simon Wilson Executive Producer
    Iain Morris Executive Producer
    Damon Beesley Executive Producer
    Nigel Williams Editor
    Sara Parry Jones Editor
    James Dillon Production Designer



    Greg has fallen in love with pop starlet Victoria Smeet, the face of the agency's latest big campaign.

    Featuring: Jarred Christmas (Clive Johnson), Kelly Adams (Victoria Smeet).


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