The Persuasionists. Image shows from L to R: Billy Hitchens (Iain Lee), Emma (Daisy Haggard), Clive Johnson (Jarred Christmas), Greg Bannister (Adam Buxton), Keaton (Simon Farnaby). Copyright: Bwark Productions.

The Persuasionists

BBC Two and BBC Three sitcom set in an advertising agency. 7 episodes (pilot + 1 series), 2007 - 2010. Stars Adam Buxton, Simon Farnaby, Iain Lee, Jarred Christmas and Daisy Haggard.

Series 1, Episode 6 - The Australianess

The team embarks on a mission to rid gin of its old-fashioned image. Meanwhile, Clive launches a new initiative to make the office more Australian.

Further details

The team embarks on a mission to rid gin of its old-fashioned image and develop a dark campaign inspired by Edvard Munch's The Scream.

Working with solemn film director Michael, who promises to produce a badly directed film for "distinctiveness", the team comes up with the marketing slogan: "Loneliness, madness, misery and death, will all your life your companions be, Drink Gin."

Meanwhile, boss Clive launches a new initiative to make the office more Australian. Emma dresses in numerous Kylie Minogue classic fashions, Keaton embraces the khaki cargo look and Greg attempts to be an Australian alpha male. Keaton also takes on the role of teaching all employees about the home of the "platipussy"; Emma lets director Michael know how she really feels; and Greg, once again, experiences the pain of unrequited love for client Harriett.

Broadcast details

Date
Saturday 13th February 2010
Time
11:45pm
Channel
BBC Two
Length
30 minutes

Cast & crew

Regular cast
Adam Buxton Greg Bannister
Simon Farnaby Keaton
Iain Lee Billy Hitchens
Jarred Christmas Clive Johnson
Daisy Haggard Emma
Guest cast
Ingrid Oliver Harriett
Ed Bennett Michael
Writing team
Jonathan Thake Writer
Andrew Collins Script Editor
Production team
Tristram Shapeero Director
Jon Rolph Producer
Simon Wilson Executive Producer
Iain Morris Executive Producer
Damon Beesley Executive Producer
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