The team embarks on a mission to rid gin of its old-fashioned image and develop a dark campaign inspired by Edvard Munch's The Scream.

Working with solemn film director Michael, who promises to produce a badly directed film for "distinctiveness", the team comes up with the marketing slogan: "Loneliness, madness, misery and death, will all your life your companions be, Drink Gin."

Meanwhile, boss Clive launches a new initiative to make the office more Australian. Emma dresses in numerous Kylie Minogue classic fashions, Keaton embraces the khaki cargo look and Greg attempts to be an Australian alpha male. Keaton also takes on the role of teaching all employees about the home of the "platipussy"; Emma lets director Michael know how she really feels; and Greg, once again, experiences the pain of unrequited love for client Harriett.