British Comedy Guide

Marketing

Looking to advertise what you do or what you've made? Here's some advice.

Social icons

How stand-ups can use social media, part two

  • Thursday 12th October 2023

In this piece, we continue to discuss how stand-ups can make the most of their social media presence.

Social Media

How stand-ups can use social media, part one

  • Tuesday 10th October 2023

In this piece, we discuss how stand-ups can make the most of their social media presence.

Illustration of someone working on a laptop

How to PR yourself

  • Tuesday 26th September 2023

In this piece, we explain how to publicise your live show yourself.

Illustration of a woman holding a megaphone

Should you hire a publicist?

  • Friday 15th September 2023

In this piece, we talk through the importance of publicity. Should you hire a PR?

Carla Speight

BCG Pro Sessions video: Carla Speight

  • Thursday 13th July 2023

Watch back our Zoom session with publicist and brand consultant Carla Speight. It's packed with advice on how to catch the attention of the media and then market your comedy project to them.

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What should your website do for you?

  • Thursday 9th December 2021

In the age of social media, it's easy to forget the importance of a good website and, when you have one, to keep it up-to-date and looking spiffy. Here's some suggestions on what your website should do for you.

Marketing

Marketing yourself as a comedian: the long game

  • Friday 9th July 2021

Marketing in live comedy is a long game for comedians. One flyering campaign or one big poster does not make a career. Sometimes, it doesn't even make a gig...

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Using email newsletters to promote your comedy

  • Wednesday 17th February 2021

We explain why it's worth having a mailing list (even if you don't think you need one), and then talk through the various email marketing platforms available. Plus: how to build subscribers, and what to put in your emails.

Spanner

The Comedian's Toolkit: What it takes to stay ahead of the game

  • Wednesday 10th February 2021

There are various aspects that you're expected to be on top of when you're a comedian - from marketing to funding. What part of the puzzle are you missing? We have a look at some essentials.

Stuart Goldsmith

Stuart Goldsmith on how to flyer

  • Wednesday 17th April 2019

A podcast from Stuart Goldsmith in which he offers his thoughts on how best to flyer, particularly at the Edinburgh Festival.