Should you hire a publicist?

PRs have been described as 'charlatans' by non-believers, but here are some reasons why a "flack" could put your career on track.

They network so you don't have to

PRs spend a lot of time talking to journalists and so they know what angles they respond to, when they like to receive emails and even what format they like to receive press releases in. As an act, it would be hard to expect you to retain this kind of information. You might be a laser-focused MC with excellent people skills but you're unlikely to be excited about whether a certain...

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