Using email newsletters to promote your comedy

You probably didn't get into comedy because you love to think about marketing. You do, however, need a way to tell your fans about upcoming gigs and what else you've got going on.

Since about 2004, social media has been the most obvious way to do this. It can certainly work. Some highly-successful comedians started their career by being funny on Twitter: Rob Delaney for example. Other comedians like Richard Herring have used social media to great effect, using it to bolster and enhance a longer-established online presence. But others, such as Stewart Lee and Daniel Kitson, have avoided it...

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