The comic's first (and to date only confirmed) series under the deal will be The Mad Bad Ad Show, which is currently in production and expected to broadcast from January.
The Mad Bad Ad Show will see Flanagan as team captain opposite Mark Watson and under host Mark Dolan. The 45-minute episodes will see each captain joined by a guest comic and advertising executive to devise new marketing ideas for a range of scenarios and products. It is described by Channel 4 as "going beyond" traditional panel question-and-answer set-ups, with challenges, banter, and "documentary insight".
Meanwhile, Micky Flanagan is one of the nominees in tonight's British Comedy Awards 2011. He will be fighting competition from Tom Rosenthal (Friday Night Dinner), Dan Skinner (Angelos Epithemiou) and Greg Davies (The Inbetweeners, Ask Rhod Gilbert) for the title of Best Comedy Breakthrough Artist 2011.