Reluctant Persuaders. Image shows from L to R: Laura (Olivia Nixon), Joe (Mathew Baynton), Hardacre (Nigel Havers), Amanda (Josie Lawrence), Teddy (Rasmus Hardiker). Copyright: ABsoLuTeLy Productions.

Reluctant Persuaders

BBC Radio 4 sitcom about an advertising agency. 14 episodes (3 series), 2015 - 2018. Stars Nigel Havers, Josie Lawrence, Mathew Baynton, Rasmus Hardiker and others.

Another series is in development.

Reluctant Persuaders. Image shows from L to R: Amanda (Josie Lawrence), Joe (Mathew Baynton), Hardacre (Nigel Havers), Teddy (Rasmus Hardiker), Laura (Olivia Nixon). Copyright: ABsoLuTeLy Productions.

Series 3, Episode 1 - Ideas for Life

The team attempts to cope with the biggest account of their lives.

Further details

The second series ended in euphoria, as Hardacre's secured their biggest ever account - the Cosmos X10 smartphone. Now there's a reality check, as the team realise how woefully ill-equipped they are to handle a client of this magnitude.

Accounts manager Amanda Barnes immediately sets to work hiring new staff, while agency chief and creative director Rupert Hardacre heads into Soho to secure new and grander premises.

Meanwhile, on the creative side, copywriter Joe Starling begins to doubt his ability to deliver work for an account this size, despite reassurance from his art director and best friend Teddy Beech, leading Joe to take drastic action.

Broadcast details

Thursday 4th October 2018
BBC Radio 4
30 minutes

Cast & crew

Regular cast
Nigel Havers Hardacre
Josie Lawrence Amanda
Mathew Baynton Joe
Rasmus Hardiker Teddy
Guest cast
Holly Morgan Singer/Waitress
Andrew Nolan Irish Barrista
Writing team
Edward Rowett Writer
Mark Evans Script Editor
Production team
Alan Nixon Director
Gordon Kennedy Producer

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