Tasked by accounts manager Amanda with creating a campaign to sell water to impoverished millennials, copy-writer Joe and art director Teddy face an unsettling question - can you convince people with no money to buy something they could have for free? And even if you can - should you?

As ever, they are alternately assisted and obstructed by their washed up creative director and self-professed advertising god, Rupert Hardacre and disinterested receptionist Laura.