Reluctant Persuaders. Image shows from L to R: Laura (Olivia Nixon), Joe (Mathew Baynton), Hardacre (Nigel Havers), Amanda (Josie Lawrence), Teddy (Rasmus Hardiker). Copyright: ABsoLuTeLy Productions.

Reluctant Persuaders

BBC Radio 4 sitcom about an advertising agency. 14 episodes (3 series), 2015 - 2018. Stars Nigel Havers, Josie Lawrence, Mathew Baynton, Rasmus Hardiker and others.

Another series is in development.

Series 2, Episode 4 - Think Different

Hardacre's fight for the biggest account of their lives - and the agency's very survival.

Further details

This week, things are looking up for Hardacre's. They're pitching for the biggest account of their lives - the cutting edge new smartphone, the Cosmos X10.

It's the day of the big pitch and Hardacre, Joe, Teddy, Amanda, and Laura are waiting to be called in. They may be waiting rather a long time, in fact, as they appear to have turned up six hours early.

As the day unfolds and the wait continues, it emerges that some of the team may have something to hide. Is there more at stake than meets the eye? And what does it have to do with Charles Blackwell, Hardacre's oldest and dearest nemesis?

Broadcast details

Thursday 27th April 2017
BBC Radio 4
30 minutes

Cast & crew

Regular cast
Nigel Havers Hardacre
Josie Lawrence Amanda
Mathew Baynton Joe
Olivia Nixon Laura
Kieran Hodgson Teddy
Guest cast
Martin Jarvis Charles Blackwell
David Fez Receptionist
Writing team
Edward Rowett Writer
Rob Grant Script Editor
Production team
Alan Nixon Director
Gordon Kennedy Producer

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