Reluctant Persuaders. Image shows from L to R: Amanda (Josie Lawrence), Joe (Mathew Baynton), Hardacre (Nigel Havers), Teddy (Rasmus Hardiker). Copyright: ABsoLuTeLy Productions.

Reluctant Persuaders

BBC Radio 4 sitcom about an advertising agency. 20 episodes (4 series), 2015 - 2021. Stars Nigel Havers, Josie Lawrence, Mathew Baynton, Rasmus Hardiker and others.

Series 2, Episode 1 is repeated on Radio 4 Extra on Saturday at 12pm.

All Series

Reluctant Persuaders. Image shows from L to R: Laura (Olivia Nixon), Joe (Mathew Baynton), Hardacre (Nigel Havers), Amanda (Josie Lawrence), Teddy (Rasmus Hardiker). Copyright: ABsoLuTeLy Productions.

Series 1 (2015)

Amanda Barnes arrives at Hardacre's to try and re-brand and re-launch the struggling agency as a legitimate business.

Episode Guide

Reluctant Persuaders. Image shows from L to R: Amanda (Josie Lawrence), Joe (Mathew Baynton), Hardacre (Nigel Havers), Teddy (Kieran Hodgson), Laura (Olivia Nixon). Copyright: ABsoLuTeLy Productions.

Series 2 (2017)

Hardacre's might still be the worst advertising agency in town, but they're on the up. Work is finally coming in.

Episode Guide

Reluctant Persuaders. Image shows from L to R: Amanda (Josie Lawrence), Joe (Mathew Baynton), Hardacre (Nigel Havers), Teddy (Rasmus Hardiker), Laura (Olivia Nixon). Copyright: ABsoLuTeLy Productions.

Series 3 (2018)

Hardacre's has secured their biggest ever account - the Cosmos X10 smartphone. Now there's a reality check, as the team realise how woefully ill-equipped they are to handle a client of this magnitude.

Episode Guide

Reluctant Persuaders. Image shows from L to R: Amanda (Josie Lawrence), Joe (Mathew Baynton), Hardacre (Nigel Havers), Teddy (Rasmus Hardiker). Copyright: ABsoLuTeLy Productions.

Series 4 (2020)

Rupert is nowhere to be found, and his team seem to be coping well without him - especially Joe, who relishes the chance to be in charge and make new friends...

Episode Guide