This week, the team are unexpectedly in demand. The marketing manager of nutrition company Protein Team enlists their services for a huge poster campaign, aimed at selling protein shakes to women.

Yet no sooner is their ad up - featuring a slender woman, and an even more slender bikini - than Hardacre's find themselves at the centre of a media storm over misogyny, body-shaming, and the evils of advertising.

Wracked with guilt and determined to make amends, Joe clashes with his older and more cynical creative director Rupert Hardacre and accounts manager Amanda, who are convinced that sex sells and all publicity is good publicity. But in an age of Twitter storms and third-wave feminism, are they behind the times?