As previously reported, Alan Partridge is to return to the BBC in a new comedy series.
Steve Coogan's character will be seen as the temporary co-host of a weekday evening magazine programme.
BBC One has announced that filming begins today on the project, This Time With Alan Partridge, which sees him back on screen at the broadcaster in "his first return to live television since his 90s chat show Knowing Me, Knowing You was cancelled after a guest was fatally shot on air".
The faux programme will inevitably draw comparisons with real BBC magazine series The One Show.
The BBC explain: "This Time is the perfect shop window for a man of Alan's gravitas and will, or should, see him finally recognised as one of the heavyweight broadcasters of his era.
"The show itself is a heady mix of consumer affairs, current affairs, viewer interaction, highbrow interview and lightweight froth; very much the sweet spots for a man whose CV boasts over two decades of weekday local radio. And with an array of diverse subjects on the agenda, it promises the perfect fit for a man whose broadcasting style has been described as 'equidistant between chitchat and analysis'."
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