Status report Page 6097

Avatar

chipolata

  • Friday 2nd April 2021, 2:37pm
  • England
  • 30,146 posts

Dig a hole and bury it.

Avatar

billwill

  • Friday 2nd April 2021, 7:41pm
  • North London, England
  • 5,906 posts
Quote: chipolata @ 2nd April 2021, 2:37 PM

Dig a hole and bury it.

I don't have that energy at my age.

AvatarBCG Supporter

DaButt

  • Friday 2nd April 2021, 10:13pm
  • The Lone Star State, United States
  • 14,018 posts
Quote: billwill @ 2nd April 2021, 7:41 PM

Theres no more room for bodies in my garden.

:O

Avatar

Stephen Goodlad

  • Saturday 3rd April 2021, 10:00am [Edited]
  • Mirfield, England
  • 4,112 posts

The time is growing closer.
The pub just down the road has built decking and a marquee to comply with the outdoor regulations.
My beer buds are tingling.

Image

Avatar

alison blunderland

  • Saturday 3rd April 2021, 10:04am
  • United Kingdom
  • 63 posts
Quote: chipolata @ 2nd April 2021, 2:37 PM

Dig a hole and bury it.

Or, much easier, use your shovel to chuck it into next door's garden?

AvatarBCG Supporter

Chappers

  • Tuesday 6th April 2021, 6:36pm
  • Surreyish., England
  • 31,956 posts

Good morning,

Thank you for contacting the Advertising Standards Authority (ASA) with your complaint about Highways England Company Ltd's 'Go Left' ad campaign.

We asked the ASA Council to look at the issues raised by yourself and others. After careful consideration, however, they have decided that no further action should be taken this time. Please find more information below.

The complaints

We received complaints about the following issues:

1. Complainants objected that the ads were irresponsible because they trivialised a serious subject.

Complainants objected that the ads were offensive because:

2. the use of cartoon-like characters and humour was insensitive to people who had died or lost loved ones as a result of breaking down on smart motorways. Some complainants felt that the image of two flies being squashed on a windscreen carried a resemblance to the injuries caused by road traffic collisions;

3. they were condescending and insulted the intelligence of viewers by instructing people to 'go left'.

Complainants objected that the ads posed a risk of harm because:

4. they caused anxiety and distress to those who had been traumatised by an accident on the motorway or to those who had lost loved ones in this way;

5. the advice given was likely to put lives at risk if followed because by moving into the left lane the vehicle would still be in a live lane of traffic but would be less visible to other drivers.

Complainants challenged whether the ads were misleading because:

6. the instructions given were not relevant to all scenarios of breaking down on a motorway, for example if the vehicle came to a complete halt in the middle of traffic with no time to get to an emergency area, as there are no hard shoulders on Smart Motorways;

7. one complainant felt that the video ads did not give a clear representation of the congestion and speed of motorways;

8. they did not take into account the fact that some drivers would not be able to climb over and exit the vehicle on the passenger side (e.g. disabled, older or larger people).

Our rules

Advertisements should contain nothing that is likely to mislead, cause serious or widespread offence, pose a risk of harm or be deemed irresponsible. We base our decisions on the content of the ad, when and where it appears, the audience and the type of product or service being advertised.

This article explains more about how we assess cases in this area https://www.asa.org.uk/news/bad-taste-or-offensive.html.

The ASA Council's decision

1-4. While Council acknowledged the concerns that the ads had taken a light-hearted approach to raising a serious issue, they noted that the purpose of the ads was to inform drivers of what they should do in the event of a breakdown on the motorway and considered that the advertiser had used a well-known, catchy tune as a way of getting the message across and making it memorable. Council understood that some complainants had personal reasons for objecting to the ads and acknowledged that the use of flies on a windscreen may have seemed insensitive, which they sympathised with; however, Council noted that the flies did not appear to be hurt in any of the ads and although the video ads showed them being knocked off of the windscreen by the wipers, they appeared to be unharmed at the end of those ads. Although Council appreciated that the humour used and specific characters chosen might be distasteful to some, they did not consider the ads to be irresponsible, likely to cause serious or widespread offence or pose a risk of harm for the reasons suggested.

5-8. Council noted that the ads either included a web link or asked people to search 'Go left' which led to further information about the advertiser's campaign and instructions of what to do in various motorway breakdown scenarios. While Council acknowledged that limited instructions were given in the ads themselves, they considered that there was sufficient information available on the Highways England website to enable drivers to know what to do if they broke down on a motorway. Although Council understood that there would be various factors involved in resolving a breakdown situation, they considered that the main instruction of 'go left' was intended as a first step instruction for keeping safe in these instances and therefore concluded that the ads were not likely to mislead and that they did not pose a risk of harm for the reasons suggested.

Action taken

We have made the advertiser aware of the issues that were brought to our attention in case they wish to take on-board the information provided when creating their ads in the future.

Although we won't take further action this time, we will keep a record of your complaint for reference in our future assessments. We will also take your complaint into account in our regular, proactive 'intelligence gathering' sweeps, where we analyse a range of information - including complaints made to us - to report on issues, even when they have not broken the advertising rules, that have caused concern.

We hope this helps to explain our decision, and thank you again for contacting us.

Yours sincerely,

Avatar

Stephen Goodlad

  • Tuesday 13th April 2021, 8:28am
  • Mirfield, England
  • 4,112 posts

Stephen, not Ben went for a haircut yesterday.
They were queuing round the street.
I saw a notice outside that said something like 'due to covid our prices have gone up'
Gone up! £30 from £10.

F**k that, I went and bought some clippers - for £30
Been watching Youtube videos since on how to cut your own hair with clippers. Hmmm

So far so good.

Image

AvatarBCG Supporter

DaButt

  • Tuesday 13th April 2021, 3:36pm
  • The Lone Star State, United States
  • 14,018 posts

Just received notification that my final paper for my master's degree was accepted. Now what will I do with my time?

AvatarBCG Supporter

Hercules Grytpype Thynne

  • Tuesday 13th April 2021, 4:19pm
  • England
  • 18,653 posts

Well, went for yet another weekly check-up today, post my eye op. back in March, and there was me thinking he should be taking the stitches out of my eyeball sometime soon, via another op.(?). Nope - "Jam your head up against this chin/forehead guide, grit your teeth, keep dead still and I will take the stitches out now with a pair of tweezers" - GULP :(

Anyway, he eventually managed to get all the stitches out, but it wasn't comfortable, and now I have a little trap door in the white of my eyeball that relieves the pressure and stabilises the glaucoma. Won't make my sight any better in that eye, but at least it won't get any worse, eventually blind.

AvatarBCG Supporter

Chappers

  • Tuesday 13th April 2021, 10:29pm
  • Surreyish., England
  • 31,956 posts
Quote: Hercules Grytpype Thynne @ 13th April 2021, 4:19 PM

Well, went for yet another weekly check-up today, post my eye op. back in March, and there was me thinking he should be taking the stitches out of my eyeball sometime soon, via another op.(?). Nope - "Jam your head up against this chin/forehead guide, grit your teeth, keep dead still and I will take the stitches out now with a pair of tweezers" - GULP :(

Anyway, he eventually managed to get all the stitches out, but it wasn't comfortable, and now I have a little trap door in the white of my eyeball that relieves the pressure and stabilises the glaucoma. Won't make my sight any better in that eye, but at least it won't get any worse, eventually blind.

Oh shit. I feel for you mate.

AvatarBCG Supporter

john tregorran

  • Wednesday 14th April 2021, 9:51am
  • mornington,victoria, Australia
  • 1,883 posts

Yes,sounds horrible.