PhoneShop centres on the working day of the employees of a mobile phone shop, the like of which you can find in every high street and shopping mall across the country.

On the mean, cut-throat high street, the priority is to "shift units, make money, smash targets..." and no one knows that better than the staff of PhoneShop.

With more pressure than ever to sell (and mis-sell), the staff of the Sutton branch of PhoneShop need to be completely focussed and at the top of their game. Unfortunately, there is a myriad of distractions stopping Ashley, Jerwayne, Janine, Christopher and manager Lance from making sure every mug punter within five square miles gets locked down to the tightest and most expensive mobile phone contract known to mankind.