Ideal. Image shows from L to R: Moz (Johnny Vegas), Nicki (Nicola Reynolds). Copyright: Baby Cow Productions.


BBC Three sitcom about a small-time drug dealer. 53 episodes (7 series), 2005 - 2011. Stars Johnny Vegas, Nicola Reynolds, Tom Goodman-Hill, Sinead Matthews and others.

Ideal. Moz (Johnny Vegas). Copyright: Baby Cow Productions.


Cult BBC Three sitcom starring Johnny Vegas as a small-time drug dealer. A large ensemble cast of characters visit Moz's flat each week

2005 - 2011
BBC Three
53   (7 series), plus 1 out-takes special
Graham Duff
Johnny Vegas, Nicola Reynolds, Tom Goodman-Hill, Sinead Matthews, Ben Crompton, Graham Duff, Ryan Pope, James Foster and others
Graham Duff
Dan Zeff, Ben Gregor, Ben Gosling Fuller and Ben Wheatley
Ted Dowd, Jane Berthoud and Gill Isles

Moz is a small-time hash dealer who lives in a run-down flat. He is a low achiever, and quite happy with it, but his girlfriend Nicki has aspirations for a better life...

The series takes place almost entirely in Moz's flat with his chosen 'profession' serving as the backdrop for a very colourful array of customers and misfits who pass through his life on a daily basis.

After fleeing the UK in order to avoid a possible prison sentence at the end of Series 5, the story goes that Moz and Jenny travelled to several different countries - although Jenny doesn't seem to remember which ones. When they turn up on the doorstep at the start of Series 6, it isn't quite the homecoming they'd hoped for.

For a start, PC, the police constable had taken up residence in Moz's old flat with Moz's ex-girlfriend Nicki. Not only that, but with PC bringing home all the weed he's confiscated, Nicki is now dealing to Moz's original circle of clients and has seriously boosted profits. This series also welcomed a new tenant to the block. Tilly (Janeane Garofalo) is a beautiful, witty, artistic American girl, who runs her own small designer clothes shop: Trash Wednesday.

The seventh series sees Moz's finances hit rock bottom, forcing him to return to his first career; hash dealing. Unfortunately, Nicki is still running her own dealing business from the flat next door. So it isn't long before a price war kicks off, with each desperately trying to undercut the other.

Meanwhile a new gang has hit the streets of Salford which not only threatens Moz and Nicki's dealing businesses, but also their very lives! This deadly gang of killer gingers are known as the Red Mist and are led by the Red King (Rula Lenska).

More description

Production Details

Production company
Also known as
  • I Deal (Working title)
The title track is Song Of The Oss by by Candidate. The track is available on the Ideal soundtrack CD (see our merchandise section)
Laugh track

Broadcast details

First broadcast
Tuesday 11th January 2005 on BBC Three at 10:30pm
Last new broadcast
Thursday 30th June 2011 on BBC Three at 10:30pm
Last repeat
Monday 9th January 2012 at 2:05am

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