When a new sitcom gets a big tick from comedy aristocrats like Ricky Gervais and Stephen Merchant, you approach it with enormous expectations. And while PhoneShop includes some sharp lines and clever ideas, it's also irritating, which blurs out much of the good stuff. Double act Ashley (Andrew Brooke) and Jerwayne (Javone Prince) both talk like Ali G, but have nothing especially funny to say. Their schtick is to bully the freshly recruited, drippy salesman, Christopher (Tom Bennett), who they call Newman. This quickly gets boring but their dynamic never evolves beyond lions-picking-on-an-antelope. If you can be bothered it might be worth one more look but at best this series opener feels like an ill-cast early draft.

The second sitcom try-out in C4's Comedy Showcase season, and this one packs some more heavyweight comedy credentials. It boasts Ricky Gervais as script editor - a solid gold seal of approval. Disappointingly, there's no sign of former EastEnders Dean Gaffney or Shaun Williamson who manned the phone shop in Extras. This one is staffed by Ashley and Jerwayne (Andrew Brooke and Javone Prince).

Emma Fryer's in it too, still wearing that dazed, sleepwalker expression that she used in BBC2's Home Time.

Tom Bennett is new boy Chris, trying to make his first sale in the cut-throat world of 24-month contracts and impress his sex addict boss (played by Martin Trenaman).

Written, directed and produced by Phil Bowker (who also produced Sharon Horgan's Pulling) I hope this one gets the go-ahead as a series too.

The cast gel together as if they've worked together for years and even manage to turn BNP leader Nick Griffin into joke fodder.