10 O'Clock Live defended by C4 despite falling ratings

Thursday 17th March 2011 @ 3:40pm by Ian Wolf

10 O'Clock Live. Image shows from L to R: David Mitchell, Charlie Brooker, Lauren Laverne, Jimmy Carr. Image credit: Zeppotron.Channel 4 has defended satirical comedy series 10 O'Clock Live despite the fact that ratings have dipped to less than half that of episode one.

The series, which grew from the success of The Alternative Election Night broadcast last year, started with a viewership of 1.4 million viewers (an 8% audience share). However, ratings have fallen with last week's episode - the 8th of 15 in the run - attracting just 631,900 viewers (4%).

In its defence of the series, Channel 4 has focused on the fact that the programme is attracting a large percentage of younger viewers, with 38% of the show's audience being between 16 and 34 years old. They also highlighted a large viewership of the series on the network's on-demand catchup service, 4oD, despite the fact that this defeats the "live" element of the programme.

Darren Smith, the channel's comedy and entertainment commissioner, told Broadcast magazine: "With the repeats, VoD [Video on Demand] and live transmission combined, the show is doing about 1.8 million, which is fantastic for a comedy entertainment show. 10pm on any night of the week is very competitive. We could have done it as a pre-record but it would have been less exciting and spontaneous. If something happens five minutes before we go on, we address it. That freshness is part of the reason why lots of people watch the repeat, and why there is an impressive VoD uplift."

Smith refused to confirm if a second series of 10 O'Clock Live would be commissioned.


Our Guide to '10 O'Clock Live'

 

Latest News

Susan Calman gets Radio 4 sitcom with Hat Trick

Susan Calman gets Radio 4 sitcom with Hat Trick

Scottish comedian Susan Calman has been given her own Radio 4 sitcom, whilst producers Hat Trick also confirm a new radio show for Robert Newman.

Benidorm star Kenny Ireland dies

Benidorm star Kenny Ireland dies

Actor Kenny Ireland, best known for his 1980s association with Victoria Wood and latterly as Benidorm's Donald, has died.

ITV2 signs up internet comedian Dapper Laughs

ITV2 signs up internet comedian Dapper Laughs

Internet star Dapper Laughs is to front a new TV format. ITV2 has ordered comedy/reality show Dapper Laughs On The Pull.

Comedians to play darts for Comic Relief series

Comedians to play darts for Comic Relief series

Various comedians will take part in a special pro-celebrity darts tournament, for a BBC TV series linked to Comic Relief.

Still Game looks set to return to TV

Still Game looks set to return to TV

Still Game, the hit Scottish sitcom starring Greg Hemphill and Ford Kiernan, is set to return to the BBC.

Al Murray to take over ITV adverts

Al Murray to take over ITV adverts

A group of comedians including Al Murray and Andi Osho will take over an entire advert break during ITV's soap opera Emmerdale.

Get More News

In The Press

In The Press

The latest press clippings from the newspapers and various internet blogs.

Newsletter

Newsletter

Subscribe to our mailing list to get news and more in your inbox every Monday.

Twitter

Twitter Feed

You can follow us on Twitter too. We post the latest news and gossip every evening.

RSS Feed

RSS Feed

Subscribe to our RSS feed to get our headlines in your news reader software.