Tourist Trap. Elaine (Sally Phillips). Copyright: BBC.

Tourist Trap

BBC One Wales sitcom about a tourism board. 13 episodes (2 series), 2018 - 2019. Stars Sally Phillips, Elis James, Mike Bubbins, Mali Ann Rees and others.

Tourist Trap. Elaine (Sally Phillips). Copyright: The Comedy Unit.

Tourist Trap

Comedy set in the offices of the Welsh tourist board, Wow! Wales

2018 - 2019
BBC One Wales
13   (2 series)
Sally Phillips, Elis James, Mike Bubbins, Mali Ann Rees, Mari Beard, Leroy Brito, Tom Price, Remy Beasley and others
Sian Harries, Tudur Owen and Gareth Gwynn
Keri Collins
Nick Goding and Matthew Crawford

How hard can it be to sell the wonders of Wales to the rest of the world? Elaine Gibbons - the head of the new tourist agency Wow! Wales - is about to find out.

Elaine may have been born in Wales, but has spent 47 and a half of her 48 years in England and has seldom set foot this side of the Severn Bridge. However, what she lacks in experience (and funding), she more than makes up for in attitude.

Elaine is backed by the Wow! Wales team, including husband and wife Corporate Directors Wyn and Charlotte - who are never far from a freebie. There's also a social-class obsessed union rep and Digital Manager; and a marketing team who once managed to turn a St David's Day tweet into a national insult. This series follows Elanie's hapless attempts to put Wales on the map - as well as actually finding it for herself.


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Production Details

Part of

Festival Of Funny

Production company
Also known as
  • The Tourist Trap (Working title)
Laugh track

Broadcast details

First broadcast
Tuesday 2nd October 2018 on BBC One Wales at 10:40pm
Last new broadcast
Monday 2nd December 2019 on BBC One Wales at 10:45pm
Length of episodes
30 minutes
Last repeat
Friday 6th December 2019 at 11:35pm

Website links