When two west London milkmen realise there is not enough business for both of them, they agree to settle the matter with a challenge - a race from London to Bognor Pier in their milk floats.

Having bought a franchise to what is evidently a failing round, Declan's woes escalate when a direct competitor, in the form of Indarjit, starts working the same area.

After several skirmishes, the pair agree on a challenge with the winner taking exclusive control of the round.

The race captures the imagination of a local radio station and culminates in a neck-and-neck "sprint" down the seafront to the pier.