British Comedy Guide

The 99p Challenge. Image shows from L to R: Simon Pegg, Armando Iannucci, Sue Perkins, Jack Docherty, Peter Baynham. Copyright: Pozzitive Productions.

The 99p Challenge

BBC Radio 4 panel show spoof. 30 episodes (5 series), 1998 - 2004. Stars Sue Perkins, William Vandyck, Peter Baynham, Simon Pegg and others.

Series 4, Episode 2 is repeated on Radio 4 Extra on Monday at 9am

The 99p Challenge. Image shows from L to R: Simon Pegg, Armando Iannucci, Sue Perkins, Jack Docherty, Peter Baynham. Copyright: Pozzitive Productions.

The 99p Challenge

Spoof panel game hosted by Sue Perkins

Genre
Panel Show
Broadcast
1998 - 2004
Channel
BBC Radio 4
Episodes
30   (5 series)
Starring
Sue Perkins, William Vandyck, Peter Baynham, Simon Pegg, Armando Iannucci and Dave Green
Writers
Kevin Cecil, Andy Riley, Jon Holmes and Tony Roche
Directors
David Tyler and Sarah Smith
Producers
David Tyler and Sarah Smith

"I'm Sorry I Haven't A Clue for the Lock, Stock & Two-Smoking Barrels generation".

Originally devised and written by Andy Cecil and Kevin Riley, King Stupid launched in 1998 with host William Vandyck. It was generally well received, but a double entendre in the final episode reputedly resulted in the series being cancelled by the controller of Radio 4. However, 18 months later and after many pleas, the show was recommissioned with a new title and new host (Sue Perkins, who had previously been a regular panellist). It was scheduled in the 11pm slot, before finding its way back to the 6:30pm slot for Series 4 and 5.

Peter Baynham, Simon Pegg and Sue Perkins were regulars throughout the lifespan of The 99p Challenge, with Armando Iannucci installed as a stalwart in 2001. Many other upcoming comedians appeared as contestants too.

The 99p Challenge title refers to the fact that, rather than points, the teams are awarded copper coins.

The show was titled King Stupid in the first series.

Production data

Use the menu bar above to access more pages.

Share this page