When Roger warns Pie that he must widen his demographic, Pie decides to dedicate an entire show to "women's issues". Pie's combative and contrary style does not suit the topic and Pie is taught a lesson or two by the female callers. Jules also gets involved by threatening Pie with quite serious bodily harm if he doesn't shut his "rancid instant-coffee stinking mouth". Pie is dismayed as he never touches instant coffee.