The importance of story
Sitcoms are arguably the most sophisticated way we've come up with to deliver stories which make us laugh.
Obviously we love the characters - and characters are the beating heart of a sitcom - but thirty minutes of the characters simply talking would be difficult to sustain.
Therefore, involving, satisfying stories are essential to a successful sitcom - though precisely what approach your script takes to storytelling is a matter for you.
Essentially: whilst your characters are the element your audience falls in love with, your stories are what keep them hooked.
Of course, you are writing comedy, not drama...
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