The company, which is behind hit creations including Morph, Wallace & Gromit, Shaun The Sheep and forthcoming feature film Early Man, already has a strong YouTube presence. They enjoy 25 million monthly views across 17 channels covering their various brands and characters.
The company is now aiming to use AardBoiled to offer "a new solution for independent producers to have their content distributed internationally by a team of VOD experts".
Aardman have so far signed up ten producers to showcase their characters on the channel. A trailer gives a flavour of their forthcoming work:
The first shows to start on the channel include...
Michael Percival comments: "We decided to offer Weirdy Rhymes for distribution on Aardman's new YouTube channel because we believe in the Aardman family. Terry Brain worked with Aardman for many years and would be proud to have his work represented by them. We're grateful for this opportunity to show Weirdy Rhymes and wish that as many people as possible will get the same joy from them that we have had putting them together."
A series of videos by Rumpus Animation.
A spoof of a YouTuber. In this first offering Tony reviews a kettle.
AardBoiled will also be releasing original series and shorts from directors Dan Bins & Ian Pinder, Dave McKenna, Ollie Magee, Jane Davies, and Sam Morrison. The platform will also re-release comedy classics such as Pib & Pog (by Peter Peake) and Big Jeff (from Tom Parkinson).
The channel can be found at youtube.com/aardboiled
Speaking about the content on offer, Sarah Cox from Aardman says: "It is rare and inspiring to see such high quality work direct from the creators without any interference from 'development executives'. All the good stuff without the edges rounded off."