When he saw a poster with the slogan 'Be Italian', Milan-born, London-based and Hackney Empire 2010 finalist, Giacinto Palmieri, decided to give it a try. Will he manage to do so? And why is he often mistaken for a character? Is it something to do with that hat? And can he also try to be British? Or tall? Or you? Is identity something we choose? Or is it chosen for us? And how many questions can you pack in a comedy show? And do you really have to provide an answer?