E4 orders another series of PhoneShop

Thursday 25th November 2010, 6:45pm

PhoneShop. Image shows from L to R: Janine (Emma Fryer), Jerwayne (Javone Prince), Lance (Martin Trenaman), Ashley (Andrew Brooke), Christopher (Tom Bennett). Copyright: Talkback

E4 has ordered a second series of PhoneShop, the sitcom about a team of highstreet retail sales assistants which is written, directed and produced by Phil Bowker.

The comedy earned the re-commission after achieving strong ratings during its recent run. It averaged 739,000 viewers across the six episodes that made up Series 1.

PhoneShop centres on the working day of the employees of a mobile phone shop, the like of which you can find in every high street and shopping mall across the country. The show stars Tom Bennett as nervous graduate trainee Christopher, Andrew Brooke and Javone Prince as cocky sales assistants Ashley and Jerwayne, Emma Fryer as the ambitious Janine, and Martin Trenaman as the shop's ineffectual manager.

The pilot of PhoneShop, created for the broadcaster's 2009 Comedy Showcase season and script edited by Ricky Gervais, was so highly regarded internally within Channel 4 that they ordered a full six-part series of the show before the trial episode had even aired.

The new series is expected to be shown on E4 in the autumn of 2011.

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