Which is the greatest take-away meal? What is the best beverage ever invented and which is the all-time cutest animal - the bush-baby, the seal cub or the marmoset?

From musicals to newsreaders, from supermodels to household pets, from artists to takeaways, this programme aims to take a witty, informative and passionate look at our favourite things, with Claudia Winkleman shining a unique light on the passions and peculiarities of her celebrity guests.

The aim is that each week, Claudia, her celebrity guests and a studio audience will deliberate and debate to find the definitive, the top, the crème de la crème - in short, the king of just about everything.

On air, Claudia will encourage viewers on Twitter to follow @C4Kingof and join in and continue discussing the topics by using the #kingof hashtag. @C4Kingof will then retweet the sharpest, silliest or most entertaining comments, based on the show's topics. At the end of the show just one ubër-funny tweeter will then be pronounced the King Of Tweets.

Guests will include Sarah Millican, Chris Evans, Lorraine Kelly, Jack Whitehall, Johnny Vegas, Ruby Wax and Billie Piper.