thortful: Greetings card challenge


Think up a caption for a new birthday card and win £250

thortful is an online greetings card marketplace, providing a platform for independent creatives to sell their designs from all over the globe. thortful pay their creators an industry-leading royalty rate each time one of their card designs is sold, as well as handling all production and customer queries, providing a quick and easy service for both customers and sellers.

By downloading the thortful app you'll have a wide selection of unique cards you won't find on the high street, ready to go in your pocket! Schedule your card deliveries, add your own handwritten messages and much more...

Statistics show late September to early October is the period with the highest concentration of birth dates, so leading up to this busy period thortful are looking for the next birthday card bestsellers. They've tasked BCG Pro members to come up with a new funny caption for a birthday card that they could release to coincide with this period. Think you've got what it takes? Get involved here.

Thortful - example cards

Up for the challenge?

Data analysed from the UK government live births database reveals the busiest time for babies to be born is between 17th September and 4th October. As these dates are fast-approaching, thortful have tasked BCG Pro members to put their best gags forward to see if they can become the next birthday card bestseller.

They say: "From slapstick humour to pun-filled one-liners we want to hear you, so get your creative hats on and see if your humour has got what it takes to become birthday card-worthy."

How to enter

  • Think up a short and entertaining fresh caption that could go on a birthday card
  • The card should be family-friendly, so nothing too dark or offensive
  • When you're ready, enter your caption via the entry form below

What you can win

thortful will look over all entries, and have arranged some brilliant prizes. As you can see, they're clearly lovely people to work with!

The writer of the card they judge to be their favourite will win £250 cash. The card will be put on sale on thortful, and the writer will also receive royalties on all copies sold.

thortful will also select three runners-up, who will each win £100 and - like the overall winner - have their card produced, receiving royalties on all copies sold.

Even if you're not selected as the winner or a runner-up, thortful might still opt to make your card, in which case you will receive a promo code to use on the site, and royalties on all sales.


This competition is open until 23:59 on Sunday 13th September 2020.

You need to be a member of BCG Pro to enter this competition.

The entry must be your own creation and must not infringe on the rights of anyone else.

By entering this competition you understand that may use the submitted content for future card content/creation. will own the royalty to all content which is submitted. Should your card be produced, you will receive their standard royalty rate in return, per card sold. To have your card sold via the platform, and to receive royalty payments, you will be required to set up a thortful creator account and upload the final card design.

If you are selected as the overall winner, or one of the three runners-up, you agree to provide a quote, which may be used in press materials and for media relations and you confirm by entering that you are happy for your first name and location to be used in press materials.

The winner will receive a prize payment of £250. Three runners-up will each receive a payment of £100.

To win the cash prize element of the competition, you must have access to a UK bank account, for thortful to pay the money into.

The winning card designs will be on sale at for a minimum of three months.

Please refer to thortful's terms of use for additional information.

Lee Mack

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