Channel 4.0 seeks youthful comedy ideas
- Channel 4.0, the online brand aimed at 13 to 24-year-olds, is accepting pitches for comedy ideas
- Channel 4's youth-skewing social platforms need new entertainment formats, stand-up and scripted comedy content
- Commissioner Hanz MacDonald says: "Channel 4.0 shows need to speak authentically about culture"
Channel 4 is looking for entertainment formats, stand-up shows and scripted comedy for its youth-skewing digital brand Channel 4.0.
c21 Media reports that Channel 4's digital development executive Hanz MacDonald said at the Children's Media Conference that he is looking for new ideas for Channel 4.0.
The brand, which launched on YouTube, TikTok, Instagram and Snapchat in October, is aimed at 13 to 24-year-olds.
Speaking at the time, the network said: "Channel 4.0 marks a new era for Channel 4 and is another significant piece of the Future4 strategy. Not only will Channel 4.0 be a place where established stars come to spread joy, genius and a bit of chaos, we'll be scouting for the next generation of talent - creating opportunity both in front and behind the camera. We want to collaborate, elevate and enrich the great content already happening in this space, giving creators funding and another platform to authentically showcase their brilliance."
MacDonald said at this week's conference: "We're looking for entertainment formats which are hilarious, mischievous and often authored by the UK's biggest creators. Channel 4.0 shows need to speak authentically about culture."
C21 notes: "The exec is also commissioning scripted and stand-up comedy shows for the commercially funded public service broadcaster's digital comedy channel, and factual and documentary content for its digital documentaries strand. Channel 4 Comedy and Channel 4 Documentaries can both be found on YouTube."
MacDonald added: "We're interested in comedy with a late-night feel, which is maybe politically punchy and always orientated around something with a purpose."
Production companies can pitch to Channel 4.0 via the usual channels. Independent creators should team up with a production company to put forward their idea.
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