Initial is one of the UK's leading entertainment content creators and producers. The company is behind productions such as Big Brother, Total Wipeout, Tenable, The Almost Impossible Gameshow, Big Box Little Box and Soccer Aid, which has so far raised over £17 million for UNICEF.

Voted number 2 in the best places to work in TV (Broadcast 2016), Initial pride themselves on being a supportive, collaborative and fun workplace that attracts top talent from across the industry.

Initial is part of Endemol Shine Group.

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