British Comedy Guide



Initial is one of the UK's leading entertainment content creators and producers. The company is behind productions such as Big Brother, Total Wipeout, Tenable, The Almost Impossible Gameshow, Big Box Little Box and Soccer Aid, which has so far raised over £17 million for UNICEF.

Voted number 2 in the best places to work in TV (Broadcast 2016), Initial pride themselves on being a supportive, collaborative and fun workplace that attracts top talent from across the industry. Initial is part of Endemol Shine Group.

Recent productions

Year Medium Production Broadcaster Genre Summary
2016 TV The Almost Impossible Gameshow. Copyright: Initial. The Almost Impossible Gameshow ITV2 Comedy Anarchic comedy game show in which 10 contestants per episode get 50 chances to beat each of a series of simple but difficult challenges.
2013 TV Richard Hammond's Secret Service. Richard Hammond. Copyright: Initial. Richard Hammond's Secret Service BBC1 Sketch Show Hidden camera prank show for BBC One, where the victims are nominated by their friends and family.
2003 TV Ed Stone Is Dead. Ed Stone (Richard Blackwood). Copyright: Initial. Ed Stone Is Dead BBC Choice Sitcom Sitcom about a man who dies when the Grim Reaper makes a gross error, and is sent back to Earth - with certain conditions, naturally.

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Comedy title launches

Year Medium Genre Production
2015 TV Comedy The Almost Impossible Gameshow
2013 TV Sketch Show Richard Hammond's Secret Service
2002 TV Sitcom Ed Stone Is Dead
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