In which Peter York, co-inventor of the Sloane Ranger, author of Authenticity is a Con and recovering style guru, introduces his dark, edgy and deeply subversive idea of niceness. York's guide to life explains what not to wear, what not to say and what not to think. He deals with sports-derived clothing (just say no), forbidden words ('authentic', 'passionate', 'vibrant', 'creative', 'transparent', 'journey') and advises you never to engage in 'mindfulness', 'multiculturalism', 'minimalism' or 'monetarism'. Thinking these thoughts is scientifically proven to cause brain damage. 'Hugely entertaining' (Guardian).