http://www.youtube.com/watch?v=pldP0sinobY

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It's pointless, but it's not epic, it's just slow-motion. I don't dislike the concept, but the execution is just "slow washing up" with some shouting at the end. It's dull.

M&S adverts are masters of making food look more epic, their adverts are about 1 minute dead....think more.

Not a bad idea I clicked and watched it. Its not filmed well enough for the idea to be prominent though and like comedy of life said just slowing down isnt epic. You needed to conserve your slow down hits and slow more then you did at points. It basically wasnt filmed well enough and the music wasnt epic enough.

we would have slowed the shots and timed the drips/action points to the beats of the music. Put fake backgrounds in that didnt make sense for your zoom ins. and had better music.

The good news is you could easily do a better version of this same idea or just do other mundane things better.