The Dave Clark Five play a group of Stepney-based friends and stunt men who have been hired by a corporate agency to appear in an advertising campaign for "Meat For Go", fronted by the model Dinah.

During the filming of a TV commercial the group grow increasingly weary with the process and one of their number, Steve, soon absconds with Dinah in a stolen E-Type Jaguar. They make their way across a wintry southern England towards an island that she plans to buy with the proceeds from her modelling career. This act of rebellion is cynically exploited for publicity by the advertising executive behind the campaign, Leon Zissell, who dispatches two of his henchmen to pursue the fleeing couple.

On their journey, Steve and Dinah encounter a group of hippies squatting in MOD-owned buildings on Salisbury Plain, an eccentric middle-aged married couple in Bath and Steve's boyhood hero, former judo teacher Louis.