Stand-ups Ali Official, Sukh Ojla and Eshaan Akbar are backing an unconventional health campaign named Hep C, Ki?. The comedians have come together to help tackle stigma around hepatitis C and raise awareness of its risk factors in South Asian communities in England.

Backed by NHS England and The Hepatitis C Trust, the Hep C, Ki? campaign makes use of the power of comedy to break down barriers of stigma and fuel light-hearted discussions about South Asian idiosyncrasies that intersect with the risk factors for contracting hepatitis C - be it the elder generations' use of WhatsApp to share dubious health advice or their propensity to share medical aliments with each other, rather than their doctor. You can find out further information about the campaign at hepc.co.uk

South Asian attitudes to health

South Asian aunties on WhatsApp