Just back from the above and he asked, following rebranding of a pub with the
name of an Olympic swimming hero, that the audience write down how they would rebrand well-known brands with famous people. Can't remember all 6 I wrote but none of them got thru ... But hey, thought I would post them and please feel
free to add your best efforts but to recreate my experience exactly it would have to be written in the dark and you have to laugh and clap in between 
:
The new Boris Johnson ipod jacket which never does up.
Silly season August rebranded as David Milliband's day in the sun.
WWW1 cat poem rebranded "Dulce et Decorum est/pro patria meeow" [a you-had-to-be-there joke as they had a debate on kittens starting a war]
The Phil Jupitus 24 hour girdle
China rebranded as Gordon Brown's kitty - wishful thinking rebranded as economic policy.
and I can't remember the other one.
The panellists were David Mitchell, Dara O'Briain and Phil Jupitus and I laughed -- a lot ... Critiques and new additions welcome ... Go on have a go ...