Tourist Trap. Elaine (Sally Phillips). Copyright: BBC.

Tourist Trap

BBC One Wales sitcom about a tourism board. 13 episodes (2 series), 2018 - 2019. Stars Sally Phillips, Elis James, Mike Bubbins, Mali Ann Rees and others.

Series 2, Episode 2

Wow! Wales are moving into gene tourism as they partner a DNA testing company.

Further details

Wow! Wales are moving into gene tourism as they partner a DNA testing company. As part of the partnership, staff at the tourist agency are given free samples to see how Welsh they are. Some are more reluctant than others to take the test.

Corporate Directors Wyn and Charlotte are looking for a celebrity to front the Wow! Wales DNA campaign, and they manage to land Wales and British Lions rugby legend Scott Quinnell. His role is to feature in a 'Welcome to Wales' advert, greeting those who find they have Welsh blood. Scott is the perfect person to head the campaign as he is found to be a biological - and mathematical - miracle.

"I've done the test. I'm 110% Welsh" - Scott Quinnell

Investigating DNA can make people want to extend their own family tree. As a result of the campaign, Wow! Wales CEO Elaine has set up a dating profile. Things get a bit awkward when she accidentally sends her profile to the group printers around the building, prompting all manner of responses from the various members of staff.

Meanwhile, the I-Centre team in Aberystwyth receive a visit from an American tourist with a bold claim - he is the King of Wales.


This episode was delayed from its 10:35pm scheduled time due to over-running news coverage.

Broadcast details

Monday 4th November 2019
BBC One Wales
30 minutes

Cast & crew

Regular cast
Sally Phillips Elaine
Elis James Nez
Mike Bubbins Wyn
Mali Ann Rees Kara
Mari Beard Charlotte
Leroy Brito Rob
Sara Gregory Amy
Tudur Owen Gwilyn
Sion Pritchard Mark
Sarah Breese Kath
Richard Elis Marshall
Eleri Morgan Gwen
Lloyd Everitt Iestyn
Gareth Gwynn Radio DJ (Voice)
Guest cast
Jenna Preece Rachel
Stuart Milligan Vic
Scott Quinnell Self
Writing team
Sian Harries Writer
Tudur Owen Writer
Gareth Gwynn Writer
Production team
Keri Collins Director
Matthew Crawford Producer
Rab Christie Executive Producer
Paul Forde Executive Producer

Supporters and subscribers get more

Additional content and tools are available across the site for Supporters and BCG Pro subscribers. On this page you can:

  • Broadcast details of another repeat
  • BCG Pro business users can see additional crew credits  
    If you join BCG Pro business, you can see make-up designer, costume designer, production designer, director of photography, editor & 1st assistant director credits for this episode.

Donate (for fans) BCG Pro

Already a donor or Pro user?