E4 pilot following three 'market researchers' as they test their fictional product ideas on real people
Part scripted comedy, part improvised performance, part social satire; Think Tank follows the work and lives of three 'market researchers' and the absurd products, policies and ideas they test.
The scripted comedy element is integrated seamlessly with sequences in which real people are asked to focus group the products and policies without knowing that they are actually made up.
What will 'white van man' make of the new government plan to link up sat navs with sex offenders register so they will 'always know where they are'? And what will the WI make of do-it-yourself cost saving 'Pet Heaven' Euthanasia products?