Swiss Toni is a 50-something used car dealer going through a midlife crisis. To Toni almost any situation in life is best understood as being "like making love to a beautiful woman", in some rather implausible ways.

With his blonde quiff standing to attention and his grey shot-silk suit sparkling under the showroom lights, Swiss Toni is the emperor of his car emporium; and yet the guy cannot sell an Allegro, is being taught to drive by his long-suffering wife Ruth and is consistently out-performed by his alcoholic employee, Geoff. Swiss Toni is cheesy, out-of-date and chauvinistic - which is why everyone loves him.

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