Alan Partridge's Mid Morning Matters, the web series starring Steve Coogan as his obnoxious alter-ego, looks set to return for a second series.

Neil Gibbons, one of the writers of the online series (officially titled Mid Morning Matters With Alan Partridge) confirmed today that a new run was "very much" underway.

The series, which launched last November, has proved a big success for sponsor Foster's lager, who have also run a sketch series with Vic Reeves and Bob Mortimer, and will next month launch a revival of 1990s hit sketch show The Fast Show.

As reported in June, the first series of Mid Morning Matters is expected to receive a TV broadcast before the end of the year. A broadcaster has yet to be confirmed, but BBC Two, Partridge's original TV home after being created for Radio 4's On The Hour, or digital channel Dave, are believed to be the most likely candidates.

At the time, production company Baby Cow was already talking about the possibility of a second run of Matters, but it is a brief Twitter comment from co-writer Gibbons that offers the first solid confirmation. In a message this morning to his few hundred followers, he stated: "COMING SOON: Mid Morning Matters 2. New series very much in the works."

It is not clear at present whether the new series will go straight to television or again debut on the web. Pending the imminent TV broadcast of the initial series, it is no longer available to watch online. However, in its place, Foster's have released a video featuring out-takes from the episodes:

Alan Partridge's 'auto-biography', I, Partridge: We Need To Talk About Alan, is out now