A pilot episode of the programme was broadcast last month and, following good ratings and positive viewer feedback, UKTV is now in discussions with producers So TV about commissioning a six-part series.
The format sees Alexander Armstrong act as facilitator as three guests answer questions on various topics. However, the twist is that the guests must also make the questions up - the aim being to pick a question that they know the answer to, but the other panellists won't. Comedy actor, writer and presenter Dave Lamb, now best known as the voice of Come Dine With Me, acts as the show's 'fact checker'.
If the greenlight is given, it is expected the new series will be filmed in the winter, and broadcast in early 2012.
Story Update. 30th June. Dave TV did indeed order a full series. Channel boss Steve North said: "Commissioning a winning comedy format is hard to do straight off the bat, but this new series really hits the mark because it sits so comfortably alongside our big banker titles like QI while also reinforcing Dave as a home of new comedy content."
At the beginning of the week it was revealed that Alexander Armstrong is to film a Channel 4 sitcom pilot with long-term comedy partner Ben Miller. Felix And Murdo, written by Simon Nye, will be set around the 1908 London Olympics. Story
Below is a clip from the pilot of Alexander Armstrong's Big Ask.