Alan Carr is to host the new version of iconic game show The Price Is Right.

Channel 4 has ordered a pilot of a new modern version of the classic game show.

Launched on ITV in 1984 with Leslie Crowther as host, The Price Is Right sees members of the studio audience trying to guess the price of items to win cash and prizes. Based on a US format, the show has run on ITV and Sky 1 with Bob Warman, Bruce Forsyth and Joe Pasquale as hosts. The format was last seen on UK televisions in 2005 as part of Vernon Kay's Gameshow Marathon.

Channel 4, which has now bought the rights to the format, says: "It's the world's longest running game show and spawned one of TV's most iconic catchphrases. Now Alan Carr will be at the helm of a brand new pilot of The Price Is Right full of those iconic 'Come On Down' moments. Packed with amazing prizes and hysterical pricing games, this is set to be a classic entertainment extravaganza."

Alan Carr says: "I'm so excited to be the new host of The Price Is Right. It's proper bucket list territory for me as I loved it when I was growing up and now for me to be at the helm of such a legendary show is a dream come true. It just leaves me with one thing to say... COME ON DOWN!"

The pilot will be broadcast on Channel 4 later this year, at which point the network will decide whether to order a full series.