The title, "Moving Wallpaper" comes from the disparaging name used to describe uninspiring, cheap television.
The term is derived from the changeable backgrounds of cheap soap sets, as the creators explain: "If you go to the stages where the soaps are shot, you'll find trolleys stacked up with labels on them like Susan's Front Room and The Wreckers Arms - Upstairs".
The term "Moving Wallpaper" is also a reference to the fact that, in many modern homes, television is often left on in the background un-watched.
In Episode 1.2, Carl threatens to leave Echo Beach and join the writing team of Casualty. Jonathan goes on to mock the quality of the writing on the BBC medical soap. This is a fun inside joke - Moving Wallpaper creator Tony Jordan also created Casualty 'rival' Holby Blue.
Series one of Moving Wallpaper was accompanied by a scripted video series called Moving Wallpaper: The Mole on itv.com. These short online videos saw an un-named "renegade crew member" stalking the production office with a hand-held camera to film the production team's most embarrassing moments.