Joe Lycett's Got Your Back. Joe Lycett.

Joe Lycett's Got Your Back

Channel 4 comedy about consumer justice. 14 episodes (2 series), 2019 - 2020. Stars Joe Lycett, Katie Morley and Mark Silcox.

Joe Lycett's Got Your Back. Image shows from L to R: Katherine Ryan, Mark Silcox, Joe Lycett, Val Stones.

Series 2, Episode 1

Aided by Mark Silcox and celebrity guest Katherine Ryan, this first edition in the new series sees Joe reveal the facts behind his infamous name change to Hugo Boss - as part of his crusade for consumer justice. Plus, fast fashion's filthiest secrets are unwrapped.

Broadcast details

Friday 10th April 2020
Channel 4
60 minutes

Cast & crew

Regular cast
Joe Lycett Host / Presenter
Mark Silcox Self
Guest cast
Katherine Ryan Guest
Shaun Ryder Self
Mark Berry (as Bez) Self
Patrick Grant Self
Val Stones Self
Onatejiro Odudu (as AJ Odudu) Self
Max Rogers Self
Writing team
Joe Lycett Writer
James Kettle Writer (Additional Material)
Laura Major Writer (Additional Material)
Aidan Butler Writer (Additional Material)
Production team
Michelle Cox Series Editor
Charlotte Barker Series Producer
Matt Hulme Producer
Shyamalie Satkunanandan Producer
Lucy Topping Producer
Emily Hudd Executive Producer
Iain Wimbush Executive Producer


Joe Lycett changes his name to Hugo Boss

Joe Lycett is now called Hugo Boss.

Featuring: Joe Lycett.

Joe Lycett's name change goes viral

Joe Lycett explains how changing his name to Hugo Boss went viral all around the media.

Featuring: Joe Lycett.

Joe Lycett takes on worn underwear

Joe Lycett talks about how dodgy used clothes are being sold online via sites like boohoo.

Featuring: Joe Lycett.

World's Smallest Cake

Joe Lycett sorts a complaint about the size of a viewer's birthday cake, with the help of GBBO star, Val.

Featuring: Joe Lycett, Val Stones.


Supporters and subscribers get more

Additional content and tools are available across the site for Supporters and BCG Pro subscribers. On this page you can:

  • See 3 press clippings related to this episode
  • Broadcast details of 4 further repeats of this episode
  • This episode's inital overnight ratings
  • BCG Pro business users can see additional crew credits  
    If you join BCG Pro business, you can see other: creative, composer, production designer, vt editor, editor, line producer, edit producer, other: producer, other: director, associate producer, graphics, lighting designer & vt producer/director credits for this episode.

Donate (for fans) BCG Pro

Already a donor or Pro user?