Ideal. Image shows from L to R: Moz (Johnny Vegas), Nicki (Nicola Reynolds). Copyright: Baby Cow Productions
Ideal

Ideal

  • TV sitcom
  • BBC Three
  • 2005 - 2011
  • 53 episodes (7 series)

Cult BBC Three sitcom starring Johnny Vegas as a small-time drug dealer. A large ensemble cast of characters visit Moz's flat each week. Also features Nicola Reynolds, Tom Goodman-Hill, Sinead Matthews, Ben Crompton, Graham Duff and more.

Press clippings Page 2

An Ideal who's who

To celebrate Ideal's 50th episode, series creator Graham Duff lists his 50 favourite characters.

Graham Duff, The Guardian, 4th June 2011

Ideal: Not just about drugs

If you were to listen to received wisdom, Ideal is simply "a show about drugs". In reality, of course, Ideal is no more a show about drugs than Only Fools And Horses was a show about stolen goods.

Graham Duff, BBC Comedy, 2nd June 2011

Moz tries to call in his debts but a surprising number of his mates are conveniently skint. Meanwhile, Nikki's sister is falling for Cartoon Head, despite Nikki's warnings to steer clear. This seventh series is warming up nicely (after Paul Weller's ace cameo last week) and which other UK sitcom can boast the subtle, un-starry presence of Janeane Garofalo in a supporting role, back to her Larry Sanders best? Graham Duff's ability to write seven of these incredible series (and play one of its funniest characters) should be enthusiastically applauded.

Julia Raeside, The Guardian, 2nd June 2011

Johnny Vegas's 'Ideal' returns with 630,000

Series seven of Johnny Vegas' sitcom Ideal debuted with almost 630,000 on Thursday evening, while Celebrity Juice remained popular on ITV2, according to the latest audience data.

Andrew Laughlin, Digital Spy, 27th May 2011

A seventh series for Graham Duff's exemplary weed-com, starring Johnny Vegas as Moz, the hapless dealer and woman magnet. We join him desperately trying to win back the heart of Jenny, but dismayed to find she has taken up with the police force. And lord knows he's been through enough already, what with the kidnapped dad and the Triads and so on. Any sitcom that can leap deftly from straight drama to surrealism to full-blown musical and back again deserves far more acclaim than Ideal gets. Truly a show of which BBC3 can be proud.

Julia Raeside, The Guardian, 26th May 2011

Series seven of the baked sitcom, which returns every year to a space several yards to the left of leftfield. It has a voice and a style all its own: not laugh-out-loud funny so much as grotesquely amusing and just slightly disturbing, thanks to imaginative, off-kilter camerawork and music, and the fact that the characters all seem like the sort of people who'd be selfish and mercurial even if they weren't on drugs. Tonight, indolent hash dealer Moz (Johnny Vegas) orders pizza from the fascist place across the road, before trying to win his girlfriend back. He's soon distracted when a friend is stabbed and has to fight for his life, a development that would make virtually any other show quicken its pace. Not Ideal.

Jack Seale, Radio Times, 26th May 2011

Graham Duff on Ideal Series 7

Ideal returns to BBC Three tonight for a seventh series at 10.30pm. Writer Graham Duff explains the art of finding a special guest...

Graham Duff, BBC Comedy, 26th May 2011

While some of BBC3's other long-running sitcoms have been somewhat, well, awful, Ideal soldiers on, managing to be sometimes brilliant, oft-times puerile and always interesting. In the first episode Johnny Vegas is joined by guest stars - weirdly, the usually reticent and annoying Paul Weller comes across as quite playful and the ever lovely Kara Tointon (still wearing Strictly make-up) is her ever lovely self.

As for the plot, Moz wins back his Jenny but she's joined the police force, which makes things difficult. It's not perfect but you can't be too hard on something with full-on musical moments, some good jokes and some underplayed poignant drama too.

TV Bite, 26th May 2011

Johnny Vegas's puerile comedy about hapless small-time dope-dealer Moz has managed to make it to a seventh series. It's not that the antics of Moz (Vegas) and his dope-head clients aren't funny (they frequently are), it's just nothing much ever happens. In tonight's series opener, which features guest appearances from Paul Weller and Kara Tointon, Moz plots to win back his true love Jenny - until he discovers she has joined the police force.

Clive Morgan, The Telegraph, 25th May 2011

Ideal: New series features Paul Weller and Kara Tointon

Dope opera Ideal makes its long awaited return to BBC3 on Thursday 26th May - and there will be some extra special guest stars knocking on Moz's dingy door.

Rob Leigh, The Mirror, 18th May 2011

Share this page