Ronnie Kemp is a working class lad who has worked his way up from being a Butlin's Redcoat and is now a top TV quiz show host. Beloved by his audience and hated by his backroom staff, he is married to a woman half his age and despised by a father-in-law who is his age. He wears a wig and is bad tempered, stingy and paranoid about how his ex-wife knows so much about his financial affairs.