The new streaming service, set to launch in the autumn, promises to release many of the broadcaster's high-end productions - including almost all drama, scripted comedy and many key documentaries - ahead of television broadcast.
Current plans indicate that such premieres could regularly be around nine months ahead of transmission on TV. The platform will replace ITV's current catch-up service, ITV Hub, offering both a free, ad-supported tier, and subscription options. Paying subscribers will also receive access to the full UK BritBox catalogue.
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