To promote 24 Hours To Go Broke - the series in which celebrities are tasked with spending a suitcase of cash in just 24 hours - channel Dave embarked on its own challenge of spending a portion of the programme's marketing budget in 24 hours.

The ideas included paying people for their facial hair to help create an Art Attack style picture, and paying a farmer to use his cows as an overnight ad. You can see the results below:

Buying facial hair

Sponsoring the worst football team

Re-branding a fish & chip shop

Creating a t-shirt for a rat

Trying to get someone to change their name

Neon cows

24 Hours To Go Broke is on Dave on Tuesdays at 10pm