24 Hours To Go Broke. Copyright: Renegade Pictures.

24 Hours To Go Broke

Dave comedy. 5 episodes (1 series) in 2014. Stars David Baddiel, Richard Herring, Susan Calman, Phil Tufnell, David Haye, Seann Walsh, Greg Rutherford and others.

Unique Adverts

To promote 24 Hours To Go Broke - the series in which celebrities are tasked with spending a suitcase of cash in just 24 hours - channel Dave embarked on its own challenge of spending a portion of the programme's marketing budget in 24 hours.

The ideas included paying people for their facial hair to help create an Art Attack style picture, and paying a farmer to use his cows as an overnight ad. You can see the results below:

Buying facial hair

Sponsoring the worst football team

Re-branding a fish & chip shop

Creating a t-shirt for a rat

Trying to get someone to change their name

Neon cows

24 Hours To Go Broke is on Dave on Tuesdays at 10pm

Published: Wednesday 14th May 2014