Harper Collins has announced it is to publish the debut book by Chabuddy G in November.

The deal comes after the publisher's Non Fiction division acquired the Hounslow native's new publishing business, 'LadyM8 Press', according to a press release issued today.

G explains that LadyM8 Press "caters for a girthy gap in the market - books for the alpha reader, by the ultimate alpha author". It will launch with its first title this autumn, How To Be A Man.

Chabuddy G - aka The Mayor of Hounslow, aka Alan Brown Sugar, aka The Brown Casanova - is best known as manager of the hapless pirate radio MCs of Kurupt FM, on the critically-acclaimed mockumentary series People Just Do Nothing. Chabuddy is hailed as "a man of extraordinary talent and stamina: the ultimate auntie-pleaser, negotiateaser and wiser than a Great Horny Owl" (source: Chabuddy G).

The book is described as follows: "In these fraught and confusing times, it can be difficult to know how to go about life as a modern man. Chabuddy reflects on what it means to be a man. 'Are men supposed to be fighters? Lovers? Hunter-gatherers? Fashionistas? Business gurus? Culinary experts? You're wrong if you think one man can't be a jack and a master of all trades. In How To Be A Man, I'll show you how to be a veritable god amongst men. So, sit back, relax, light a candle if you want - I don't judge - and let your glorious masculine juices flow.'"

How To Be A Man will be published in hardback, audiobook and eBook formats on 1st November 2018. Pre-orders are now being taken

Zoe Berville, Editor at HarperNonFiction, says: "Chabuddy's approached me several times with various different publishing 'opportunities'. He's very persistent. However he's agreed to buy back half a million copies of How To Be A Man so really it was a no brainer."

Chabuddy says: "So these two geezers - Harper and Collin - have bought my publishing business, LadyM8 Press. I have run many businesses in my time as an ultrapaneer and almost every single one of them has been an epic failure. Did this stop us? No mate. How To Be A Man is going to be the bestselling book of the year - hands-down. Just when you thought my bow couldn't handle any more strings, I only go and become bloody a published author."

The publishers tease: "The ultimate guide to the modern man, this is an important and timely piece of publishing. With chapters including: How to Be a... Hunter-Gatherer, Fashionista, Casanova, Ultrapaneer, Business Guru, Fighter and Millennial Man, there's something here for everyone, and Chabuddy is uniquely placed to advise on each of these important aspects of life.

"Whether you're hoping to learn more about getting the body you've always dreamed of, earning the big bucks, achieving the Hounslow Look, a lesson in Brexit, or the importance of self-love, this book will quickly become a life-long companion to be passed down through generations."

Chabuddy - aka comedian and actor Asim Chaudhry - has published a short video introducing the book on Instagram.